Jade Review: Pop's Quirkiest Star Transcends TV-Created Origins

Harry Styles aside, individual artistic journeys of ex-participants of televised singing competition groups rarely capture the audience's attention. They usually follow predictable patterns – often a pursuit at a more edgy urban music style, complete with at least one single featuring a guest appearance by an US hip-hop artist, or a move into mature Radio 2-friendly smooth pop-rock territory – and they usually amount to a barely recalled interim project, the sight and sound of someone enthusiastically passing the years before the inevitable band comeback concerts.

An Idiosyncratic Path

It’s a state of affairs that makes the idiosyncratic path currently taken by Little Mix’s Jade Thirlwall oddly invigorating. She’s certainly not above doing the kind of things that former talent show band members are known for undertaking, including emphatically stating that she’s no longer subject the press-managed restrictions of the manufactured pop industry – based on the audience this evening, the top-selling product on the official goods stand is a fan emblazoned with the legend “TINA SAYS YOU’RE A CUNT”, a song line from Gossip, her musical partnership with electronic pair Confidence Man – but regardless, the songs she has chosen to create is pop of a noticeably more intriguing stripe than usual.

A Superb Debut

She opened her solo account with the previous year's excellent Angel Of My Dreams, a deeply odd, jarring and disjointed mixture of grand emotional pop songs, noisy synthesisers and audio excerpts from Sandie Shaw’s Puppet On A String.

During the performance on her first solo tour proves, not everything on her first full-length release That’s Showbiz, Baby! is quite as interesting as her debut single: the track Before You Break My Heart is insanely catchy, but it's equally standard-issue disco pop, powered by precisely the Motown musical snippet the name implies; the show is extended with a cover of the Madonna classic Frozen that devolves into a medley of 90s dance hits, from the track Pacific State by 808 State to N-Trance’s Set You Free.

Additional Fascinating Content

However, there exists additional where Angel Of My Dreams came from. The song Headache melds an catchy refrain reminiscent of Abba with song sections that present a nearly discordant brand of funk or are enfolded by deep reverberation. She dedicates Unconditional to her mum: it features a fabulous melody, eighties-style electronic percussion, and crashing rock guitar allied to metallic pounding beats. IT Girl surprisingly resurrects the sound of early 00s electroclash, or rather the exciting variation of millennium-era popular music that was strongly inspired by the electroclash genre, while Natural at Disaster starts out like a keyboard-led emotional song before unexpectedly swerving into a malevolent electronic grind.

A Charming Performer

The woman at its centre is a hugely appealing, delightfully authentic presence: she is, she states at a certain moment, “trembling uncontrollably”; giving a shoutout to her queer audience members, who are here in force, she suggests showing appreciation by including a branded jockstrap to the merchandise booth.

Future Possibilities

It may well end the manner such individual artistic pursuits end – the hostility towards ex-group member Jesy Nelson expressed in the song Natural at Disaster patched up, a press conference to announce that the original group are reunited – but the fact that every attendee seem to be knowing every lyric as they sing along to an album that was released just a month ago makes you wonder. And should it occur, the closing performance of Angel Of My Dreams underlines that Thirlwall’s solo career is unlikely to recede into the realms of the dimly remembered placeholder.

  • Jade plays the O2 Victoria Warehouse in the city of Manchester tonight and is traveling across the United Kingdom until 23 October.

Lynn Alvarez
Lynn Alvarez

A tech enthusiast and digital strategist with over a decade of experience in helping businesses adapt to the digital age.